We launched Majestic Realty Consumer Choice with two principles in mind. First, full-service real estate is here to stay. Second, in rethinking the traditional full-service real estate model, any complementary models would need to embrace new consumer-centric practices to attract and accommodate the growing segment of savvy, online real estate consumers.
Tomorrow’s consumers do not want less representation. What they want is representation that they believe is fair and straightforward. These core needs led us to a hybrid model for full-service real estate based on consumer choice.
“We let consumers choose the model that works best for them.”
Instead of only paying for real estate services in the form of a percentage based commission (traditional model), we give consumers the option to pay on based on services provided (fee-for-service model) basis. We believe consumer choice will drive the next generation of real estate services.
The Traditional ModelOur commission model operates exactly like any other full-service brokerage in the industry. The listing and selling office commissions are negotiated at the onset of representation and only payable if there is a closing. Any agent-time invested or expenses incurred as part of an unclosed transaction are simply written off as a loss.
The commission model works well for consumers who are not entirely committed or confident they can close a sale. The advantage of the commission model is it lets consumers engage an agent, whether buying or selling, with no out-of-pocket costs or reimbursement of the agent’s time and expense in the event they change their mind. Up until closing, it is a 100% risk-free relationship on the consumer’s behalf. However, after closing the risk-free relationship is ultimately translated to a risk-premium: the percentage real estate commission.
Our model differs from most fee-for-service brokerages in that we will help you as much or as little as you feel you need.These days, technology has made it far easier to market a house – whether on your own or with a broker.
With that in mind, we believe that you deserve options when selling your house, not a one-size-fits-all commissioned percentage fee.
Want to market and sell your house using the MLS? Choose our Flat Fee MLS Listing Service. Perhaps you need a little more help? Choose our Hybrid Listing Service. Don’t have the time to sell your own house? We also offer full-service with a commission as low as 4%.
No matter which service you choose, you will get the best service for YOU, not the best deal for your agent.